Amplify Reach & Engagement
With our data-driven approach, we ensure that every penny of your ad spend delivers maximum value.
OUR FINTECH PARTNERS
Not just a platform for connection
we understand that social media is more than just a platform for connection it’s a powerful tool for driving business growth. Our Paid Social Advertising services are designed to help you leverage the full potential of social media to reach your target audience, increase brand awareness, and drive conversions.
At MediaTest, we understand that every dollar counts when it comes to your media budget. That’s why we develop customized media buying strategies that are meticulously crafted to align with your brand’s goals, target audience, and market conditions. We don’t just focus on placing ads; we focus on placing the right ads, in the right places, at the right times. Our team leverages deep industry insights, advanced data analytics, and extensive market research to ensure that your media spend delivers the highest possible return on investment (ROI). By carefully selecting the most effective channels and negotiating the best rates, we maximize the impact of your budget while minimizing waste.
Effective media buying goes beyond initial planning and placement. At MediaTest, we place a strong emphasis on testing and measuring the performance of your campaigns. Before fully launching, we conduct preliminary tests to assess various elements such as ad creatives, placements, and target segments. This allows us to identify what’s working and what’s not, making adjustments before significant resources are committed. Throughout the campaign, we monitor key performance indicators (KPIs) like reach, engagement, and conversion rates. This rigorous approach ensures that your campaigns are continually optimized to achieve the best possible outcomes.
The media landscape is dynamic, and your campaigns should be too. Our media buying strategies include real-time monitoring and adjustments to ensure optimal performance throughout the campaign’s lifecycle. As your campaign runs, we continuously analyze its performance across different channels and platforms. If we notice that certain aspects aren’t performing as expected, we make immediate adjustments—whether that’s reallocating budget, changing ad placements, or tweaking creative elements. This proactive approach ensures that your campaigns remain on track to meet their objectives, even as market conditions change.
A successful campaign is not just about immediate results; it’s about laying the foundation for future success. The insights we gain from each campaign provide valuable lessons that guide your future media buying strategies. By analyzing what worked well and identifying areas for improvement, we help you refine your approach for subsequent campaigns. This iterative process ensures that each campaign builds on the success of the last, driving ongoing growth and maximizing your marketing impact over time.
Data is at the heart of everything we do at MediaTest. We believe that successful media buying is driven by informed decisions, which is why we place a strong emphasis on data analysis and reporting. Our team provides comprehensive reports that detail every aspect of your campaign’s performance. From audience reach and frequency to click-through rates and conversions, we present the data in a clear and actionable format. But we don’t stop at just reporting numbers—we analyze them to uncover insights that can inform your future strategies, ensuring continuous improvement and sustained success.
WHY CHOOSE MEDIATEST?
25 Years of Experience
- Strategic Planning: Tailored campaigns built around your goals and budget.
- Data-Driven Testing: Measure and adjust in real-time for maximum efficiency.
- Insight-Driven Refinement: Continuous learning to optimize and boost your ROI.
- Programmatic Media: Target the right customers with advanced algorithms and precise audience segmentation.
Our Expertise
Owned, earned or paid media, we understand how to make a message connect. 25 years of media buying combined with cutting edge data analytics and audience insight Mediatest understands the specialisms of each channel and how best to activate and leverage as an integrated campaign.
DIGITAL/ ECRM/ CRM
Banners, Paid Search, Paid Social
BROADCAST MEDIA
TV, Radio, Cinema
DIRECT MARKETING
Email, Postal, SMS
PRESS
Newspapers, Magazines, Classifieds, Inserts, Doordrops
CRM
Email, Acquisition, Customer Loyalty
OHH
Posters, Street Furniture, Transit, Location Based
Looking for a team with proven expertise?
YEARS OF MEDIA EXPERIENCE
Mediatest are building on a reputation earned over 25 years in global media buying. With expertise in all traditional and modern media channels and blended approaches to campaign management.
What Our Client Saying?
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Schedule your FREE 15 minute consultation with MEDIATEST
FAQ (Frequently Asked Question)
Answer: MediaTest has experience working across a wide range of industries, however we thrive working with fintech and startups, which is our bread and butter.
Answer: We start by conducting a media buying audit where we learn about your business goals, audiences and current challenges. we then craft a customised media strategy that aligns with KPIs and leverages the most effective channels to reach your audience.
Answer: The timeline for launching a campaign varies depending on the complexity and scope of the project. Generally, after the initial consultation and strategy development, it takes 2-4 weeks to launch a campaign. We work closely with you to set realistic timelines and ensure everything is executed smoothly.
Answer: Success is measured using key performance indicators (KPIs) that align with your campaign objectives. These may include metrics such as reach, engagement, conversion rates, and return on investment (ROI). We provide detailed reports that break down these metrics on your preferred timeframe.
Answer: We like to be seen as an extension of your marketing department, which typically means we would have daily contact over multiple communications channels.
Meet Our Partners
- Our Fintech partners
- Our AdTech partners
- Our CFD Partners