Our Approach
Our Winning Approach to Media Buying, Programmatic, Client Acquisition, Paid Search, Paid Social & everything in between.
We Don’t Just Buy Media
At MediaTest, we don’t just buy media we create powerful, data driven strategies that help brands reach their highest potential. With a tailored approach to each element of digital advertising, our team ensures you’re not just getting impressions; you’re getting results. Here’s how we deliver on that promise:
Media Buying
- Media buying is an art and a science, and we have mastered it. Our approach is all about leveraging your ad spend to get the most out of every Media dollar spent. We don’t just focus on where to place your ads. we focus on the audiences & places of interest, whether it’s digital or traditional, paid search or social media.
- Through meticulous research and a deep understanding of your audiences, we ensure every media dollar spent hits the mark, driving both short-term gains and long-term brand equity.
- We understand that every business is unique, with its own set of challenges and goals. Whether you’re looking to increase brand awareness, drive sales, or enter a new market.
- Expert Guidance from the initial stages of planning through to execution, our team of industry experts is there to guide you. We bring our extensive experience and deep knowledge of media and marketing to the table, helping you make informed decisions that push your business forward.
- No one-size-fits-all approach here. We develop solutions that are as unique as your business, addressing your particular challenges and seizing opportunities specific to your market. Whether it’s a comprehensive media strategy or a targeted campaign, we ensure that every recommendation is aligned with your brand’s goals.
Programmatic Advertising
- Say goodbye to manual, inefficient ad placements. With our advanced programmatic advertising techniques, we use sophisticated algorithms and AI technology to automate and optimize your campaigns in real-time.
- We buy media across multiple channels; display, video, mobile, and native ensuring the best return on investment (ROI).
- Our technology allows us to target your ideal customers at the right moment, with the right message, for maximum impact.
- Real-Time reporting and optimisation through our automisation tools to continuously monitor your campaigns 24/7.
- Ad Ops using our advanced tech to ensure expert campaign setup, tracking and optimisation through the full path to conversion funnel.
Client Acquisition
- Growing your customer base is key to sustainable business success. Our client acquisition strategies are tailored specifically to your unique business model.
- We start by understanding your customer profile, then deploy multi-channel strategies to reach them where they are, engaging with compelling messaging that converts.
- Whether through organic outreach, email marketing, paid campaigns, or a mix of all, we make sure the customers we help you acquire offer the potential of lifetime value.
FAQ (Frequently Asked Question)
Answer: MediaTest has experience working across a wide range of industries, however we thrive working with fintech and startups, which is our bread and butter.
Answer: We start by conducting a media buying audit where we learn about your business goals, audiences and current challenges. we then craft a customised media strategy that aligns with KPIs and leverages the most effective channels to reach your audience.
Answer: The timeline for launching a campaign varies depending on the complexity and scope of the project. Generally, after the initial consultation and strategy development, it takes 2-4 weeks to launch a campaign. We work closely with you to set realistic timelines and ensure everything is executed smoothly.
Answer: Success is measured using key performance indicators (KPIs) that align with your campaign objectives. These may include metrics such as reach, engagement, conversion rates, and return on investment (ROI). We provide detailed reports that break down these metrics on your preferred timeframe.
Answer: We like to be seen as an extension of your marketing department, which typically means we would have daily contact over multiple communications channels.