MEDIA BUYING
hello@tourog.comMediatest are building on a reputation earned over 25 years in global media buying. With expertise in all traditional and modern media channels and blended approaches to campaign management. This expertise is now combined with strategic insight and real-time analytics to plan and refine media packages. Ensuring you reach the right people with the right message at the right time.
25
YEARS OF
MEDIA EXPERIENCE
HOW WE DO IT
Plan:
By putting Mediatest at the front of the process we can help you maximise effectiveness and efficiency. Our team will work with you to offer insight and experience and plan the campaign against your objectives and budget.
We can help consult on messaging and creative strategy.
Test:
We can help you strategically plan and efficiently purchase your targeted media buy with an approach best blended for your audience profile.
Measure:
Knowing what to measure and what it teaches us might be the most important part of the cycle. It is easy to become distracted by what is easy to measure. We can help you target the most useful measurements. And interpret the output.
Learn:
The ability to learn what is working or where there is wastage can help us refocus mid-campaign or explore wastage in a positive way.
Refine:
Because we can measure mid-campaign we can reduce inefficiency. We can see where audiences are dropping out or carrying through to an end goal. We can advise you on how to refine campaign messaging or placement to optimise your spend and connect to your audience.
Redeploy:
We can then re-serve the campaign, helping you refocus, reinforce and explore the full potential of your reach. Accelerate results and again test, measure, and learn.
EXPERTISE
Owned, earned or paid media, we understand how to make a message connect.
25 years of media buying combined with cutting edge data analytics and audience insight Mediatest understands the specialisms of each channel and how best to activate and leverage as an integrated campaign.
TV, Radio, Cinema
Newspapers, Magazines, Classifieds, Inserts, Doordrops
Banners, Paid Search, Paid Social
Email, Postal
MEASURABLY MORE EFFECTIVE
We can help your team be measurably more effective.
We start with the business challenge, not the media brief. By working closely with your team and key stakeholders to identify key business priorities and to design and implement a leaner media strategy to help you meet them.
Only then will start to plan your media framework. We can help you design, implement, and maintain your own, paid media dashboards, building a data-driven culture from within.
This dashboard will allow us to continuously analyse key user journey routes and KPI’s to identify areas for potential business growth. Measure paid media activity and results and focus on progressive media to contribute to business objectives. We find this approach empowers marketing teams to be the best at their craft, deliver results, and develop career-defining campaigns.
Together we’ll identify, set and coordinate the implementation of data requirements and data-quality standards to cover stakeholder needs:
- Conduct quantitative research to understand existing and new audiences to strategically guide marketing campaigns and business growth.
- Translate quantitative analysis into actionable product insights and data-driven hypotheses product decisions together with UX.
- Design, develop, execute and analyse multivariate experiments.
- enforce and continuously improve analytics practices, processes, and tools.
- Actively work to share analysis, experimentation, business knowledge and expertise to promote a data and business metric-driven culture.
- Interpret these learnings, to refine and optimise your approach.
MEET WITH MEDIATEST
Our team offers regional and global expertise and can advise on sector, market or audience nuance and differences.
Our consultancy model means we offer expert advice within a concentrated and expert team. If you would like to meet face to face with us or discuss your needs online we can explain how our approach can make all the difference to your campaign’s efficiency and effectiveness.
Contact: xxxxxx
